A new term, AEO (AI + SEO), has recently surfaced in digital marketing circles, primarily through Facebook ads. The premise? “SEO is dead—buy this $12 guide, and AI will do all the work for you!” In reality, this is nothing more than a rebranded sales pitch designed to lure in those unfamiliar with the evolving SEO landscape. The tactics being pushed under the AEO label are nothing new—just recycled AI-generated content that anyone could get for free by asking ChatGPT a few strategic questions.

There is no doubt that AI has transformed SEO. From content generation and keyword research to data analysis and automation, AI plays a crucial role in modern search strategies. However, the notion that AI alone can replace SEO expertise, strategy, and human oversight is deeply flawed. Many fully automated AI-driven SEO approaches fail when subjected to Google’s ever-evolving algorithms.

For decades, Google has been refining its ability to filter out manipulative tactics. The rise of AI has only sharpened its approach, allowing it to detect and devalue AI-generated spam just as fast as SEO practitioners attempt to exploit automation. While AI can streamline SEO tasks, blind reliance on it—especially for mass-produced, low-quality content—will lead to diminishing returns.

The claim that “SEO is dead” is as old as SEO itself. For the last 20 years, each algorithm update, new search feature, or ad expansion has supposedly signalled the “death” of SEO. Yet, search remains one of the most trusted ways for users to find information, products, and services.

People inherently trust organic search results more than paid ads. While Google continues to push paid search, AI-powered features, and other monetised discovery tools, organic search remains a fundamental driver of traffic, especially in industries where paid advertising is restricted or less effective.

AI is a powerful tool in SEO, but it must be applied strategically. Instead of buying into hyped-up shortcuts, businesses should focus on:

High-quality, human-vetted content: AI can assist with content creation, but editorial oversight is critical for maintaining relevance, trust, and ranking longevity.

Technical SEO and data-driven insights: AI can help analyse trends and automate tasks, but the foundation of SEO—site architecture, performance, and user experience—remains essential.
Long-term organic growth strategies: Shortcuts rarely work in SEO. A balanced approach that integrates AI while prioritising quality and compliance with search engine guidelines will always outperform gimmicks.

Google will continue evolving, and the SEO industry will always face new challenges. However, the fundamental principle remains: Search exists because people seek solutions—and businesses that align with this need through legitimate SEO efforts will always have a competitive edge.