Game Plan Consulting

For decades, the casino affiliate model has been a straightforward transaction: affiliates drive traffic to online casinos and get paid a commission for sign-ups or player losses. However, a new wave of innovation is flipping this “pay-to-play” model on its head, replacing high-friction registration and direct deposits with a “free-to-play” ecosystem funded entirely by advertising. […]

A new term, AEO (AI + SEO), has recently surfaced in digital marketing circles, primarily through Facebook ads. The premise? “SEO is dead—buy this $12 guide, and AI will do all the work for you!” In reality, this is nothing more than a rebranded sales pitch designed to lure in those unfamiliar with the evolving […]

SEO relies on two core elements: content and backlinks. However, not all content and links offer equal value. The link-building industry, while crucial for search rankings, is riddled with hidden challenges that can harm rather than help businesses. Many agencies prioritise quantity over quality, offering low-cost, low-value links that fail to boost SEO and can […]

AI-generated content has exploded in popularity, with businesses using it for everything from blog posts to product descriptions. The appeal is obvious, AI can produce vast amounts of content quickly and cheaply. But does this aligns with Google’s ranking criteria, and more importantly, should businesses rely entirely on AI-generated content to build their brand strategy? […]